Future-Proofing Your Mobile Pocketbook Marketing Approach
Mobile Purse Advertising And Marketing
Mobile purses, like Apple Pocketbook and Google Purse, shop digital variations of bank card, loyalty cards, occasion tickets, coupons and even more. They're an important consumer engagement device for brand names because they're an irreversible, easy-to-find, low-barrier way to link and transform.
Unlike emails or social media ads, mobile wallet passes can be continuously updated with dynamic content-- which consumers want and expect. For example, a seller can set up an automated mobile video ads campaign that sends daily deals to its mobile wallet pass holders for a limited amount of time.
This sort of targeted messaging programs you respect your most dedicated consumers while additionally driving even more deal frequency-- a powerful combination. It's an especially effective strategy for brand names that intend to drive consumer commitment without having an app.