Future-Proofing Your Mobile Wallet Marketing Approach
Mobile Budget Marketing
Mobile pocketbooks, like Apple Budget and Google Wallet, shop digital variations of charge card, loyalty cards, occasion tickets, discount coupons and even more. They're a vital customer involvement tool for brand names since they're a permanent, easy-to-find, low-barrier method to connect and transform.
Unlike emails or social media sites advertisements, mobile wallet passes can be constantly updated with dynamic material-- which customers desire and anticipate. For example, a retailer can set up an automated campaign that sends everyday offers to its mobile budget pass owners for a minimal amount of time.
This sort of targeted messaging shows you care about your most loyal customers while also driving more deal user segmentation frequency-- a powerful combination. It's a particularly efficient technique for brands that wish to drive client loyalty without having an app.